A Wholesale Supply Guide for Your Pet Shop

As pet ownership grows across Turkey, the number of pet shops and zootechnical retailers is growing quickly too. Alongside that growth, sourcing the right product mix from the right wholesaler wholesale has become critical to protecting your margin. As a company supplying pet supplies wholesale from İSTOÇ, here is our rundown of the core product groups your shelves should carry.

Grooming products

Grooming products are the most frequently repeated purchase for cat and dog owners. Push-button (one-handed squeeze) comb models have become one of the most in-demand products recently thanks to how practical they are for removing loose fur. Combination products like wet-wipe attachment combs are appealing because they offer two functions in one item. Flea combs are a low-cost, high-turnover product, especially in summer.

Feeding products: food bowls

Steel food bowls are preferred by both pet owners and pet shops over plastic alternatives for being more hygienic and longer-lasting. Stocking multiple size options (small/medium/large breed) lets you serve a wide customer base without being tied to a single size.

Toys and enrichment products

"Enrichment" products for cats — water splash mats, battery-powered moving toys (such as butterfly toys) and cat tunnels — offer higher margins than basic care products. Carrying several cat tunnel styles (straight, cube, multi-exit) in particular gives customers more choice and increases average basket size.

What to consider when planning stock

• Carton quantity: Pet product cartons are often high-count (80–600 units); choose an initial order size that won't strain your cash flow.
• Colour/model variety: Offering mixed colours rather than a single colour — especially for combs and toys — increases shelf appeal.
• Seasonality: Stocking items like water splash mats ahead of summer ensures you don't miss the demand spike.

Choosing a reliable supplier

Material safety matters in pet products — particularly toys that may come into contact with an animal's mouth. Working with suppliers who have been in the category for years, refresh their range regularly, and share stock/pricing information transparently saves you both risk and time.

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At Öz Demirhan İthalat, from our store at İSTOÇ, Block 9, No:51, we offer a wide range of pet supplies wholesale, shipping to all 81 provinces of Turkey. Browse our pet supplies category or contact us for current stock information.